What is this template for?
This template is designed specifically for e-commerce businesses to conduct unmoderated usability tests. It helps you gather feedback on how real users navigate your online store, search for products, add items to their cart, and complete the checkout process. The insights from this test can help you improve your site’s user experience and increase customer satisfaction without the need for a moderator.
What type of questions do we have in the template?
The template includes a range of e-commerce-focused questions that cover:
• Task-based scenarios: Participants are asked to perform key shopping tasks, like finding a product, reviewing product details, and completing a checkout process.
• Open-ended questions: Users are prompted to give feedback on their experience, such as what stood out, what they liked, and what they would change.
• Multiple-choice questions: These gather information about the user’s shopping habits, such as devices used or how often they shop online.
• Rating scales: Participants rate different aspects of their experience, such as ease of product search, clarity of product information, and the checkout process.
What type of results can I get from this template?
You’ll receive actionable insights specific to e-commerce. This includes feedback on how easy it is for users to find and purchase products and areas of friction. You’ll also get both quantitative data (like user ratings on tasks) and qualitative feedback (open comments and suggestions), helping you optimize the overall shopping experience.
How can I use this template?
You can use this template to assess the usability of your e-commerce website by having users complete real-world shopping tasks. Send the test to participants( BYOU) or use our panel to recruit the right participants. After the test, you’ll get detailed results, including user feedback on product search, navigation, and the checkout process, which you can use to improve your site’s design, flow, and user experience.
For Existing Userlytics Clients:
Complete the form using the email address associated with your Userlytics account. This ensures that our team can seamlessly copy the template into your account. Once done, you can easily customize and personalize your study to meet your specific needs.
For New Users:
Welcome to Userlytics! Fill out the form to receive a free demo and explore how we can help you optimize your user experience.
