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Transform Product Development with Continuous Discovery

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Continuous Discovery That Keeps You Aligned with Your Users

At Userlytics, we help your team implement continuous interviewing habits to keep user feedback flowing regularly throughout the product development lifecycle. Our service empowers you to gather valuable insights via ongoing, real-time user interviews and feedback loops.

Continuous User Insights for Smarter Product Decisions

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Empower Teams

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Rapid Insights

Replace assumptions with actionable feedback to inform design and development decisions. 

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What is Continuous Discovery?

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Continuous Discovery is a framework developed by Product Coach, Teresa Torres, which refers to a user research approach designed for agile teams to carry out throughout the product development lifecycle. Product teams should ideally engage with customers on a weekly basis to gather feedback and insights through small research activities aimed at informing a specific outcome.

Why are continuous customer interviews important?

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Companies that don’t stay closely connected with their customers risk developing features or products that don’t meet demand or solve the wrong problems. Continuous customer interviews, a critical step within the Continuous Discovery framework, bridges that gap by ensuring customer feedback is integrated into every stage of product development.

What is the Opportunity Solution Tree framework?

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The Opportunity Solution Tree (OST) framework, created by product discovery expert Teresa Torres, is a structured approach to solving problems and achieving desired outcomes. The framework helps product teams break down their goals into actionable opportunities that address user needs. From these opportunities, teams can brainstorm and test potential solutions to determine the best fit. This methodical process ensures alignment between user needs and product development, fostering effective, customer-centered innovation.

How does the Userlytics continuous discovery interviewing service work?

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In summary, clients define their demographic profiles and screener questions and must use the same profile for the entire duration of the project. All sessions will occur in consecutive weeks for the duration of the project. We help manage scheduling and project execution, including adherence to scheduling and product rules through supervision, reminders, and tester replacements. During 30-minute sessions, clients gather insights from non-structured interviews, which are used to iterate and refine their Opportunity Solution Tree based on real customer needs. We also offer an additional moderator service for instances when teams are unable to join a session, ensuring they don’t miss the opportunity to gather valuable insights from their scheduled users.

Ready to Transform your Product Discovery Process?