Transform Product Development with Continuous Discovery
Top-performing product teams embrace a continuous discovery mindset because it enables them to stay closely connected to customer needs, adapt to changing demands, and ensure consistent innovation.
By fostering an ongoing feedback loop, teams can quickly identify emerging pain points and refine their products in real-time. Our Continuous Discovery service supports your team in this process, helping you engage with users regularly, uncover valuable insights, and drive iterative improvements that align with your customers’ true desires.
Continuous Discovery That Keeps You Aligned with Your Users
At Userlytics, we help your team implement continuous discovery habits to keep user feedback flowing regularly throughout the product development lifecycle. Our service empowers you to gather valuable insights via ongoing, real-time user interviews and feedback loops.
This process aligns perfectly with the Opportunity Solution Tree framework, helping you uncover customer pain points, desires, and needs—allowing you to make data-driven, iterative decisions that fuel continuous product discovery. With our support, you can refine your product discovery process, ensuring that your product evolves in sync with your users’ ever-changing expectations.
Your Path to Seamless Continuous Discovery
A service designed to support your product team in maintaining an ongoing dialogue with users, helping
uncover customer needs, pain points, and desires.
Moderated Sessions
Weekly 15-30 minute interviews with diverse participants, tailored to your product’s user profile, helping uncover deeper insights and pain points.
Flexible Scheduling Options
Choose between weekly single or double participant sessions for consistent feedback over 26 or 52 weeks, with pricing designed for long-term engagement.
Reliable User Recruitment
Our team ensures 1–2 participants per week, drawn from a broad demographic pool (5% incidence rate in key regions: US, UK, Canada, Australia).
Global Reach
Connect remotely with users worldwide via the Userlytics platform for easy and flexible interaction.
Continuous Feedback for Smarter Product Decisions
Empower Teams
Maintain a direct line of communication with your target audience.
Rapid Insights
Replace assumptions with actionable feedback to inform design and development decisions.
Scalable Solution
Adapt scheduling and session frequency to fit your team’s capacity and needs.
Expanded Continuous Discovery Services
Enhance your team’s ability to implement and sustain continuous discovery with our expanded offerings. From foundational setup to ongoing support, Userlytics provides everything you need to integrate this framework seamlessly into your workflows.
Interview Moderation with Snapshots: Delegate interviews to Userlytics while maintaining high-quality insights through Interview Snapshots.
Set-Up Consultation: Establish a strong foundation for Continuous Discovery, align on goals, and integrate best practices.
Moderated Workshops: Refine the Experience Map, prioritize opportunities, and ideate solutions.
Maintenance Consultations: Regular check-ins to ensure sustained momentum and refine strategies.
FAQ
Why is Continuous Discovery important?
Continuous discovery is important because it reduces risk, fosters innovation, and enables teams to make more informed decisions. Companies that don’t stay closely connected with their customers risk developing features or products that don’t meet demand or solve the wrong problems. Continuous discovery bridges that gap by ensuring customer feedback is integrated into every stage of product development.
What is the Opportunity Solution Tree framework?
The Opportunity Solution Tree (OST) framework, created by product discovery expert Teresa Torres, is a structured approach to solving problems and achieving desired outcomes. The framework helps product teams break down their goals into actionable opportunities that address user needs. From these opportunities, teams can brainstorm and test potential solutions to determine the best fit. This methodical process ensures alignment between user needs and product development, fostering effective, customer-centered innovation.
How does the service work?
In summary, clients define their demographic profiles and screeners questions and must use the same profile for the entire duration of the project. All sessions need to occur in consecutive weeks for the duration of the project. We help manage scheduling and project execution, including adherence to scheduling and product rules through supervision, reminders, and tester replacements. During 30-minute sessions, clients gather insights from non-structured interviews, which are used to iterate and refine their products based on real customer needs. We also offer additional services. Refer to the ‘Expanded Continuous Discovery Services’ above for more information.
How are some implementation considerations to keep in mind?
Workshops involve UXC hours for preparation and facilitation, including defining the scope, deliverables, and developing templates for effective session structure. Maintenance consultations, held quarterly or semi-annually, ensure a standardized review of the Opportunity Solution Tree and offer actionable recommendations and follow-ups.
What are the benefits of the expanded offerings?
The expanded offerings provide scalable support tailored to your team’s needs, foster enhanced collaboration through external facilitation, deliver actionable insights that ease internal workload, and ensure sustained momentum with regular consultations for long-term success.
Ready to Transform your Product Discovery Process?
Let’s work together to implement a framework that drives user-centered innovation.
Analytics tells you what,
Userlytics tells you WHY.